CASE STUDY
MOKKOJI SHABU SHABU BAR
Increasing social engagement and presence for local restaurant
ABOUT THE PROJECT
Establish brand presence in highly competitive space
Create compelling social presence to appeal to Mokkoji customers and any new potential customers
Stay relevant and offer value after COVID-19 shifted the restaurant industry
CHALLENGE
Grow account followers
Increase account engagement
Establish brand presence through consistent and engaging content, utilizing user generated content (UGC) and giveaways
GOALS
Project Engagement
Content creation | Social media management | Giveaway campaign
+6,122%
Engagement growth
STATISTICS
+52.5%
3 month follower growth
Mokkoji Shabu Shabu Bar is a local favorite, cult classic, go-to hot pot restaurant in Orange County. Their mission is to bring people together with the joy of good food. Mokkoji in Korean literally means “assembly meetIng, social gathering, or feast held for specific purpose.” As the COVID-19 pandemic hit the world, Mokkoji turned to social media to bring in more customers and establish brand presence.
I took over the account when Mokkoji had less than 100 followers. I created a strategy that would grow the restaurant…
In the first few months, I:
Created original, illustrated content that increased engagement
Curated giveaways to grow audience and engagement by over 500%
Curated user generated content to stay relevant during the pandemic
INVITING YOU TO YOUR NEXT GREAT MEAL
I designed Mokkoji Shabu Shabu Bar’s Instagram to be a comforting space for people to turn to when they want a hot, delicious meal. By kickstarting a giveaway campaign, it invited more followers and engagement. While illustrating original graphic content, I also utilized user-generated content to showcase real, authentic customers enjoying the food and ambience of the restaurant.
